Journalist Dave Rubin was allowed into Twitter’s San Francisco headquarters recently, where owner Elon Musk opened the kimono and allowed him vast access to the company’s operations.
When asked what he could share, Musk replied “anything that’s true.”
Below is Rubin’s Twitter thread detailing his findings:
Continued…Accounts aren’t just hit with labels that are obvious to insiders. They now found more “secret” labels which are causing shadowbans. My account was hit with all three; “Recent abuse strike,” “Recent misinformation strike”, “Recent suspension strike.” It’s unclear so far what these strikes actually do, but for sure they suppress views and recommendations, they are trying to figure out to what extent. I also had many innocuous tweets labeled NSFW or NSFA (not safe for ads) which affect visibility in the timeline. Also, there’s an entire KeyWord database so that machine learning makes sure not to promote violence, porn etc., but it’s a mess of overreaching words. Literally the word “gay” was on the KeyWord list which would make you not advertiser friendly and harm the tweet in the algo. Backing up for a sec, they found the “recent suspension strike” on my account most interesting because it was fro July 2022, when I was suspended for calling out @jordanbpeterson’s unjust suspension. So though suspension was reversed the action on the account remained.
So I assure you they are aware of the problems and Elon and engineers are there all night trying to untie this crazy knot. Some changes they’ve made, like the “For You” tab, have confused people and hurt engagement for accounts who have gotten the NSFA label without knowing.
They also don’t know for sure why things got so much better once Elon made the acquisition and why it seems far worse now. Some is probably related to excitement around Elon himself, which also coincided with World Cup, but that doesn’t explain why it feels so off right now.
Will share more in bit but have to catch a flight.
On a personal note Elon is funny as hell, laughs a ton and it’s just really obvious he cares about Twitter because he cares about free speech and the bigger problems facing the world. He doesn’t need this headache, he chose it.
Also huge shout out to @DavidSacks who is helping Elon clean up this mess because he believes in the fight for free speech as much as Elon does. And massive thanks to the engineers who opened up their computers, showed me literally everything I asked for, and were total pros.
Oh, one either thing for now…
Elon really lit up when we talked about the shifting political landscape and how anyone non-woke is now “far right.”
That notion is deeply connected to how screwy thing got at Twitter and he’s working to fix it despite the huge challenges ahead.
And frankly they gotta get that company out of SF…
What’s also really crazy now having seen under the hood is that Jack Dorsey repeatedly said they don’t shadowban.The entire machine behind Twitter is designed to shadowban. It’s almost as if that was the primary goal rather than the product itself.
Perfect illustration of how crazy things are. A friend just sent the to me, watch the RT’s go up and then suddenly go down. And as Musk himself says, this is an: