Sears Bought Fewer National TV Ads During Holidays

The decision caused controversy amongst executives

Image Credits: Mike Kalasnik / Flickr.

No, it’s not your imagination — embattled retailer Sears Holdings bought few national TV ads during the 2017 year-end holiday season.

The corporate parent of Sears and KMart chain ran just a few national TV spots in November, mainly remnant inventory from older ad campaigns, and none at all since, according to data provided Sunday by, an advertising measurement company.

In contrast, retail competitors Walmart, Target, JC Penney, Macy’s, Kohl’s and others collectively purchased dozens of TV ads between Sept. 1 and Dec. 30, the data showed.

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