Following Kanye West’s controversial comments over the past weeks, his detractors have targeted companies that do business with the hip hop star, with the latest attack directed at sports brand Adidas.
MSNBC, provided a platform for New York Times reporter Andrew Sorkin to blame Republicans, or something, and urge people to “call Adidas,” before providing airtime for the CEO of the Anti-Defamation League Jonathan Greenblatt to slam the German clothing company.
“Adidas is a company that outfitted the Hitler Youth,” Greenblatt proclaimed after declaring that he doesn’t “believe in cancel culture” but “you also have to have consequences.”
“They have deep relationship to the Third Reich from the 30s and the 40s,” Greenblatt continued, adding “for this company to be monetising Kanye West in this moment, for them to be making money on antisemitism in this moment, every member of the board should have already stood up and said ‘enough’”.
The ADL has also sent a letter to Adidas CEO Kasper Rorsted and Chair Thomas Rabe, after the company announced it was reviewing its relationship with Ye and his Yeezy brand.
“In light of Kanye West’s increasingly strident antisemitic remarks over the past few weeks, we were disturbed to learn that Adidas plans to continue to release new products from his Yeezy brand without any seeming acknowledgement of the controversy surrounding his most recent remarks,” the ADL letter states, without mentioning the company’s connections to Nazi Germany.
It continues, “We urge Adidas to reconsider supporting the Ye product line and to issue a statement making clear that the Adidas company and community has no tolerance whatsoever for antisemitism.”
The Hitler Youth connection to Adidas was cited by The Washington Post last week:
“For decades Adidas has distanced itself from certain elements of its founders, brothers Adolf and Rudolf Dassler, who were members of the Nazi Party. Originally called the Dassler Brothers Sports Shoe Factory, the company outfitted members of the Hitler Youth, sneaker expert Jason Coles wrote in his 2016 book, “Golden Kicks: The Shoes that Changed Sport.” The brothers split after the war, with Rudolf turning his half of the business into the company Puma, while Adolf renamed the original Dassler company “Adidas.”
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